Red Bull Wikipedia A million cans were sold in the year The original formula was altered for Western palates Some ingredients were dropped and carbonation was added Red Bull is a company that sells energy drink products Its flagship product, Red Bull Energy Drink, is widely used by athletes, professionals, university students, and travelers The company also offers ORGANICS COLA, a line of organic refreshment drinks from ingredients of natural origin Food & Beverage beverages View Jobs (24) Red bull company overview